According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.
China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.
The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the