傳統的甜食和休閑食品還有很大的發展空間,比如糖果、焦糖、巧克力、棒棒糖、太妃糖等等這些具有認知度和悠久的歷史產品,但也有很多其他方面在悄悄改變著。There is still a lot of room for traditional sweets and snacks, such as candies, caramels, chocolates, lollipops, toffees and more, with real know-how and long histories, but there are a lot of other things happening as well.
消費者已經熟悉的產品正在被重新設計和改造,使其更加天然,糖分更少。對于新類別的休閑食品以及順應生活方式趨勢的產品創新也是一個熱門的話題。Products that consumers are already familiar with are being reformulated and reworked in order to be more natural and less sugary. Innovation is also a hot topic, with new types of snacking and lifestyle trends .
The global confectionery sector, including chocolate, sweets, and gum, is valued at $156.4 billion in 2016 with a CAGR of 4.6% from 2016 to 2021. Western Europe represents the largest confectionery market with 29.6% of value share but Asia Pacific should record the fastest growth with a CAGR 2016 – 2021 of 7.2%, to become by 2021 the second largest market, ahead of North America.
In 2017, 32% of American consumers expressed a more negative opinion towards added sugars than in 2016. News articles and headlines, in particular, drive this change in opinion. Between October 2017 and January 2018, the number of articles dedicated to the health impact of sugar is three times higher than the one mentioning the health impact of salt.35% of US consumers agree artificial sweeteners are bad for health. Unlike white sugar, honey, maple syrup or brown sugar are perceived as healthy by consumers in France.
藝術和設計不再局限于專業糕點師
Art and design is no longer restricted to pastry chefs
With 15.7 million pictures posted on Instagram tagged with #cupcake, 1.3 million with #cakeart and 1.9 million with #cakedesign, everyone can find inspiration, best practices, and tutorials to create its own cake.
More natural ingredients is also expected by Western consumers, such as in Germany where 31% gum chewers would like to see more products without artificial ingredients, with agreement highest amongst young consumers.
Exciting flavours as well as new textures are praised in China. 53% of Chinese consumers would like to experience new flavours, and this number increases to 63% amongst young consumers between 25 and 34 years. In this context, last September Mars and JD.com launched sweet and spicy M&M’s in China.